Why Kawasaki

The Legend in Badminton

Kawasaki (Kawasaki), founded in Tokyo, Japan in 1915, is a world-renowned sports brand. In 1973, the Kawasaki brand developed and produced the world's first carbon tennis racket.
"RULER" successfully created the carbon era of the entire industry. In 2002, Shenzhen Kawasaki Sporting Goods Co., Ltd. obtained the Asia-Pacific agency right of the "Kawasaki" brand. In 2008, Shenzhen Kawasaki Sporting Goods Co., Ltd. bought out the lifetime use and operation rights of the Kawasaki sports brand.
At the same time, it will establish a wholly-owned industry-leading R&D and production base for badminton rackets, shuttlecocks, badminton shoes and badminton clothing in the mainland. At present, the Kawasaki sports brand has covered 36 countries and regions around the world, has more than 3,000 sales outlets, 541 brand stores, and has more than 100 million loyal consumers worldwide. The Kawasaki brand belongs to Shenzhen Kawasaki Sports Goods Co., Ltd. It is a compound international sports brand operating company integrating "R&D, production and sales".
The company has many brands such as KAWASAKI (Kawasaki), VICLEO (Viclio), United Sports, KBC and so on. The company owns an international badminton club with international badminton master Li Mao as the leader. It brings together well-known international players including Russia’s first men’s singles Markov, South Africa’s first men’s singles Jack, and the United States’ national badminton women’s singles Rongbo.
KAWASAKI (Kawasaki) brand conquered the world. As of 2017, the Kawasaki brand has completed the layout of the development of multi-category industries such as basketball, football, badminton, running, swimming, etc. At the same time, it is deeply engaged in "smart venue cloud services, smart game systems, smart sports cloud platforms, and smart e-commerce cloud platforms" A smart sports ecological chain. Kawasaki Co., Ltd. conforms to the new pattern and requirements of Internet development and has built seven major operating systems including "manufacturing end, brand end, media end, event end, customization end, platform end, and operation end", and has established a mature seven-star closed loop Ecological chain.

Milestones in Kawasaki Sports History

1915

Kawasaki (Kawasaki), founded in Tokyo, Japan in 1915

1973

The establishment of international Kawasaki world’s first carbon tennis racket

2002

The development of the world first carbon tennis racket RULER, marked the migration of the whole industry into the carbon racket era

2008

The establishment of lifetime use and operation rights of the Kawasaki sports
brand in Shenzhen Kawasaki Sporting
Goods Co., Ltd

2017

The establishment of the Kawasaki brand has completed the layout of the development of multi-category industries
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